Sunday, September 9, 2012

Jeff Bezos And The End of PowerPoint As We Know It - Forbes

I'm a big advocate of using visuals in court whenever possible.  The unpredictable nature of trials sometimes makes that difficult or impossbile, but when it's possible, I try to do it.  Juries absorb your points more when they can also SEE things at the same time.

The next time you deliver a PowerPoint presentation that matters—a product launch, investor pitch, new client meeting— take a cue from Amazon CEO Jeff Bezos and ditch the bullet points. When Bezos unveiled the all-new new Kindle Fire HD this week, his presentation slides were light on text and heavy on images. This style of delivering presentations is fresh, engaging, and ultimately far more effective than slide after slide of wordy bullet points.